Sarah B.

Copywriter · Experienced

Genova, Italia · Available Now

Fashion Marketing | Creative Writing | Proactivity | 16 more...

sarah951.ucv.online

Professional Goals

I'm always looking for ways to express myself. In this life, I want to help and positively influence people through my writing. I am passionate about travel, photography, cultures and people! By the way, I am a journalist and a writer with a children's book published.

In my background, I have experience in advertising copywriting, grammatical revision, branding, endomarketing campaigns, scripts, press office, football communication, fashion wholesale and retail market, entrepreneurship and cosmetics.

Experience

Copywriter

O Boticário

in Brazil, Brazil

https://www.boticario.com.br/

04/2024 - Present

Core Competencies:

• Creating toolkits for communication initiatives
• Writing copy for all offline and online materials to resellers

Copywriter

BRAÉ Hair Care

in Florida, USA

https://www.lojabrae.com.br/

04/2023 - 03/2024

Core Competencies:

• Safeguarding the brand's verbal language in offline and online environments
• Creating toolkits for communication initiatives
• Writing copy for all offline and online materials
• Developing naming and campaign concepts
• Producing and proofreading texts for marketing and internal communications
• Reviewing and validating scripts and briefings for influencers

Copywriter

AVE RARA

in Brazil, Brazil

https://averarabrand.com.br/

09/2022 - 04/2023

Core Competencies:

• Creating fashion concepts and monthly campaigns
• Writing posts, marketing emails, banners, invitations, ads, and WhatsApp messages for various channels
• Composing monthly magazines with fashion articles and campaign concepts
• Defining editorial guidelines
• Producing organic content for TikTok
• Creating scripts for influencers, Reels, and TikTok
• Assisting with fashion shootings and filming for social media

Communication and Brand Analyst

Jequiti Cosméticos

in Brazil, Brazil

https://www.jequiti.com.br/

11/2020 - 09/2022

Core Competencies:

• Writing scripts for TV commercials, Reels, and TikTok
• Developing names and slogans for perfumes, makeup collections, and haircare products
• Composing concepts for launch campaigns and strategic dates
• Briefing and communication projects for the company, including marketing, trade marketing, internal communications, and e-commerce
• Ensuring content alignment with brand guidelines (brand identity and tone of voice)
• Managing and overseeing all stages of audiovisual production (from budgeting to final approval)
• Tracking spreadsheets for invoices, requisitions, contracts, and budgets
• Monitoring and creating reports and maps of TV placements on SBT

Copywriter

MP Fashion Agency

in Brazil, Brazil

https://www.megapolomoda.com.br/

02/2018 - 09/2020

Core Competencies:

• Developing creative content for wholesale fashion clients (online and offline)
• Writing campaigns and copy for email marketing, landing pages, websites, blogs, banners, billboards, elevator doors, captions, and video scripts
• Creating promotional, institutional, and presentation content
• Developing concepts and defending key visuals (KVs)
• Analyzing performance and preparing monthly reports on clients' online presence
• Reviewing all texts and content, including printed catalogs

Brazilian clients: / Galeria Pagé Brás, Lojão do Brás, and Shoppinho Santo Andre / Mega Polo Moda, Brascol / Shopping Total Brás, Shopping New Mall, Feirinha da Madrugada, and Grupo BBM / INFINI, IZZAT, Grupo Zune, Consciência Jeans, Denim City SP, and Tecnoblu

Press Officer

Guarani F.C.

in Brazil, Brazil

https://guaranifc.com.br/

01/2015 - 07/2016

Core Competencies:

• Responsible for the Communication Department and coverage of professional football
• Generating story ideas, photos, videos, press kits, social media updates, and scouting reports
• Organizing press conferences, interviews, and events
• Writing daily press releases, compiling press clippings, and updating the mailing list
• Conducting media training with athletes

Education

PUC-CAMPINAS

Degree: Postgraduate Degree: Creative Writing

2022 - 2023

Description:

Grade: 10.00 - 432 classroom hours (in-person).

PUC-CAMPINAS

Degree: Bachelor's Degree: Journalism

2013 - 2016

Description:

- Production of the short film “Vila Soma,” shared by the Public Defender's Office of the State of São Paulo. Available at: https://www.youtube.com/watch?v=UefoqIViWXc

- Production of the report series "À margem," about the homeless people of Campinas. Available at: https://www.youtube.com/watch?v=5hBuFf7P5YI&t=5s

- Production of the multimedia report "Soterrados – Accounts of the Tragedy in Mariana (MG)" as a Journalism graduation project. Available at: <www.soterradosmariana.com.br>

Languages

Italian

A2 - Elementary

English

C1 - Advanced

Portuguese

C2 - Proficiency

Skills

Hard skills

Creative Writing, Photography, Storytelling, Pacchetto Office, Branding, Social Media, Copywriting, PowerPoint

Soft skills

Proactivity, Agility, Communication, Teamwork

Field of work

Fashion Marketing, Beauty, cosmetics, Cosmetici, Soccer, Shooping Mall, Hair Car